How a Country Motel creates a Point of Difference

Driving from Canberra to Adelaide this week I spent the night at the Saltbush Motor Inn (http://www.saltbushmotorinn.com.au/) in Hay NSW.
(http://www.visithay.com.au/)

I have stayed here three times now and here’s why:

* The rooms are spotlessly clean
* The beds are comfortable
* The hot water is hot and plentiful

I can hear you saying so what, that’s what you expect everywhere. But they also:

* Have free Internet in every room (common in the US but usually cost $25.00 a day in Australia). Australian hotels seem determined to build Telstra’s portable modem business.
* Give every guest a little pack of delicious home made cookies (and yes they have the standard free biscuits in every room)

What is your point of difference?